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* Beta just-for-fun version: your input will not affect any experiments.

Read more about our paper, You had me at hello: How phrasing affects memorability.
Hi, ! For this study, we'll first need to find out the names of a few movies you've seen and a few you haven't seen. Hang in there! You're almost done!

Have you seen...


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Warm-up Question

Here are some examples of movie quotes. Please read them carefully now.
How many of these quotes seem familiar to you? (Enter a number from 0 to 4, inclusive.)  


Next, you'll be asked to compare 15 pairs of quotes from movies you haven't seen, and determine which is more memorable. The first three questions are warm-up questions, and do not count in our experiments.

At times, it might seem like neither quote is memorable, or that both seem equally memorable. However, please keep in mind that these quotes have already been annotated by humans, and one is indeed more memorable than the other. Do your best to 'recover' those existing labels!

After answering each question you will get instant feedback on whether your answer was correct (indicated with green) or incorrect (indicated with red).

This is not an easy task, and it might take a couple of minutes to answer each question.

A memorable quote could have one or more of the following characteristics:
  • The quote is likely to be remembered by people who saw the movie.
  • The quote might be used by people who saw the movie.
  • The quote could be used out-of-context, perhaps as a reference to the movie it came from.
  • The quote could be catchy.

You should use your intuition in deciding what makes a quote sound more memorable, and the first three warm-up questions are there to help you "calibrate" it. But remember, your task is to recover as many labels as you can.

Do not look anything up on the web while completing this task.

Some of these quotes might contain offensive content. We are sorry about that.


Do you recall any number of the quotes below from the warm-up question (from the yellow page)?
I remember the 1st quote.
I remember the 2nd quote.
I remember the 3rd quote.
I remember the 4th quote.

Now that you've completed these ten questions, what do you think is the best way to describe a memorable quote?

If you found any questions that were confusing, please note it down here.

Thanks for participating!

You got correct!

(On average, people get 9 out of 12 questions correct.)